I was in conversation with a stay at home beloved sister of mine, during our long chat she  expressed a particular recurrent financial challenge she was faced with. I suggested she could start up a small business that would generate some income for her. This suggestion met with a hundred reasons why my sister couldn’t start up a business and I could see my pre-blogging self in some of the reasons she advanced. I share with you now some of the arguments she voiced:

1)I can’t deal with the stress of starting up a business

“my life is already challenging enough, can’t add any business stress to it”

The beginning of any venture in life can be very challenging, especially in the business world. The difficulty of finding the right products that will meet the needs of the target population, creating a niche and making sure to keep the audience may seem overwhelming at the start. But once started with a little exposure there is room to grow and find better ways of getting it done.

2) I have zero motivation

For some reason you are not motivated you have probably listened so much to stories of people who never succeeded in that particular venture. You need to tell yourself because A or B didn’t succeed, does not imply you won’t succeed either. You need to ask what was the reason for their failure, most successful people simply improve on the failures of the past.

3) The market is saturated

“Ke there are too many restaurants in town already, so who will come to mine…”

You are an individual, with a unique style and personality, reason why no two fingerprints are the same. When I started blogging 3 months ago, it seemed the blogosphere was flooded and there was no room for starters, I felt like a lone bird singing in the forest with no one listening.. fast forward three months later I see there is still lots of space even for unborn babies in the blogosphere. There are over 7.4 billion people on the earth, so the market cannot be saturated. The worst thing you can do is to join others and count yourself out. My friend Linda B made this statement on Facebook and it has stuck with me “There is enough sitting space for everyone under God’s sky”. So whatever you have to do, do it, there is enough room for all. Even if there are many restaurants serving the same dishes, there could still be something particular about yours.

4) I can’t do it, I am not good enough

Now hear me dear friend, you got to stop being a self-destructive critic. “Ke I can’t be a blogger because I don’t know how to write, besides who will read what I write” oh oh who says you can’t write? You told yourself that! The most successful bloggers are not people who could write wonderfully. I read an article on problogger from an accomplished blogger who couldn’t go back to read the first article he ever published on a blog. I tell you why, because it was so poorly written and in his words embarrassing. You know the great news is, like fine wine, writing gets better with time, just give it a try and some effort.

5) I can’t deal with criticism

Oh! You are right! Dealing with negative criticism can be r-e-a-l-l-y hard trust me. The world has lots of mean people who will do everything to strangulate you with their words. I encountered one of them recently on my blog; after putting up my iconic fish rolls recipe, this individual thought it was terribly written and decided to leave a super mean comment. The simple thing did was to delete the comment. You have to develop a thick skin and let your confidence not be moved.  “when a flowing water meets with obstacles on its path, a blockage in its journey, it pauses, it increases in volume and strength, filling up in front of the obstacle and eventually spilling past it” In the face of little setbacks just build momentum and spill pass it.

Go out and occupy your own sitting space under God’s sky! And remember this quote “If you do not believe in yourself, no one else will.”